Your Personal Google+ Brand

I've been doing some playing around with Google+ for the last two weeks.  If you aren't on Google+ I think it's time you should get on it.  If you are already a Facebook user I want you to take a different approach in Google+.  Use Facebook as a place to really focus on having fun and talking crazy to your friends.  Try using Google+ as a true networking and brand building of your personal self.  Google+ uses social circles to define niches amongst your friends, family and acquaintances.  Placing these individuals in these social circles or groups you can display messages only to this group.  Whether you understand it or not you are a brand.  The way people perceive you on the internet is your own personal brand.  This brand is a reflection of yourself and could help or hinder your from getting a job.