The studio

One step closer to completing my web/communications studio at home. Not even exactly sure of everything that I need. I wanted to build something where I could express myself in my own way. I think I have that now and I'm excited to start building some concepts.

Small business advantage

Up late sending emails about web strategies. It's interesting to think about how easy a small business can react to new technologies. If there is a tool that a small business wants to use they instantly try it out. Big corporations don't have that luxury. I guess what I'm trying to say is small businesses need to use their speed to react as an advantage over larger corporations. As a small business owner you may not have the money to out advertise these corporations but you can beat them to the tool before they have a chance to get going.

The New Year - know my boundaries

First post of the new year... I started off my resolution of 2011 with doing a better job of supporting the corporate website for the company I work for. It's a little difficult sometimes because everyone wants to do everyone else's job. I sometimes even catch myself focusing on the design of the site instead of the thinking about the strategy. The design is the graphic designers job and it's my job to figure out the best way to get people to the site and keep them there. It's important to know when to let someone who knows more than you on a particular subject take the lead. I've seen many situations where people who don't really understand something try to act like they know about it. It may not seem like a big deal but it hurts the project and may lead the group down the wrong path.