Its About How You Social Market

There are times when I think companies forget why their business is successful. It’s not really about all the fancy processes or the star CEO, CIO, CFO or CMO. It’s about the level of service that you give to the consumer. For a consumer to buy your product there has to be a need for them to want to own it. People drive cars because of the need to make it from one location to another. If that need wasn’t there we wouldn’t buy cars. People purchase airplane tickets to go a further distance in less times. If companies would follow this pattern they would understand the reason people get on social platforms.

No one cares about the selling of products on social platforms, they are their for entertainment. If you can entertain people in the social platform you will win their hearts. How do you take your every day brand and put it in the face of a social audience where it’s providing value? Look at how Zynga is finding its success in the online social marketing space. No one cared about Zynga or even heard of them before they launched Farmville and Mafia Wars. Zynga filled the gap for Facebook users who needed something to fill the time while they were talking with friends and family. Zynga didn’t go out and tell the consumer to purchase the product they let the Facebook consumer play the games in their free time. When the consumer liked the product they naturally shared with their friends and family. To get users to make a purchase they came of with a great marketing plan to put upgrade directly into the game to help you advance quicker. Once you have an upgrade you can share the announcement with your friends enticing them to want the same upgrades.

Whatever your social marketing model is, you need to make sure the service that it provides fits the environment. Your normal video promotions that look like television ads won’t work here. I don’t mean to go out and make an over the top YouTube video either. Find a way to truly make your brand interactive on social media. It’s not too late, for the companies that got on Facebook late maybe see what you can do to prepare for Google+.