So now I've started to really working on creating a brand. It's a brand not only for my website but for other sites that I want to help create their own brand. I've approached a couple of small businesses that are just starting off. They have their own sites but have no communication plan for these sites. I'm going to create a plan to help them start building a brand presence online.
Phase one of the approach is using facebook to get my current followers aware of a new product. I don't count on any of my friends buying their product. What is more important is to get my friends talking about my clients product or thinking about it. I need them to start talking about the product - that's free advertising. This is why communications is very crucial to any small business just starting off. Many small businesses will use all of their financial resources paying for marketing campaigns that won't get them any results. Communications is a minimal investment with ability to provide a large return.
Phase two is to write news about clients on the website www.jhasmal.com. I need to get as much as exposure as possible to the small business. I'm also trying to pace myself when writing about each client not overwhelming the audience.
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