You have to be able to write if you are going to promote your own brand online. Don't sit around and wait for your personal career to try and define your success. I made the mistake of waiting for 11 years to get the respect that I believe that I deserved inside the company. I've learned a lot within the company but I could have done a lot more to help myself outside of the company but I didn't. You are truly the only person that can build the career that you want. No one else cares what you want they only care about what they want.
Communicate your thoughts professionally and put yourself in a light that focuses on your strengths.
Do you have a hidden talent that you love? If so work on it in your spare time non-stop. You may be able to build something from it and you may not be able to. You'll never know until you try but you truly have nothing to lose.
Lately I've been doing some work on LinkedIn because it's a way to truly network. I was surprised to get an email from someone in HR for a job through it. I wasn't even actively looking but I was glad to know that someone was paying attention to the skills that I have. Participate in some of the groups and express yourself. Listen and understand what the groups are talking about. Don't make the mistake of trying to control the group go in with the attitude of trying to be someone who gives to the group. If you give to the group people will take notice and you'll never know what connections you'll make in return. People are always looking for someone who can help them get to the next level. This could be in the form of a new job, business partner or an expert consultant and you could be that person.
The corporate world is definitely changing a lot. Companies are moving the jobs over seas without a doubt. As a professional you have to figure out a way to adapt. You make think that it doesn't affect you but it actually does. How can you use your skills to combat this so in the future you are somewhat secure? You may have to prepare yourself to be an online professional who words online and has to travel to different countries? If so, are you ready to make that happen?
Showing posts with label corporate. Show all posts
Showing posts with label corporate. Show all posts
Monday, December 5, 2011
Monday, November 14, 2011
The forgotten website
Sometimes it’s the simple things that make a corporate website great. The simple and easy to use structure is in place because the people behind the site put a lot of effort into trying to understand the user experience. If a website makes you forget about the technology behind it and lets you be in the moment to enjoy its functionality the site has done its job.
When a corporate website is too good it can pose a problem in the corporate environment for its developer. With the implementation of a site that looks simple upper management believes it can be outsourced. Without a firm understanding of what it takes to build the website company management believes it can be handled by anyone. The reality is that it’s a complicated structure connected to databases and servers to complete heavy transactions.
Whether your site serves product, sales, or press information there’s a good chance that there’s some serious programming logic taking place. The developer of the site in a corporate environment is used to simplifying the information he/she is discussing. By simplifying the information it’s easier to get the point across in meetings but it makes it more difficult to relay the expertise needed to make the site perform.
Depending upon who owns your website within the company determines the respect that it receives. No matter where the website ownership lies it tends to never get the funding that it deserves. The lack of understanding by the core team is an impediment to the future of the websites use. The vision can only go as far as the core team can see.
Social media has added to the difficulties by creating a concept that is difficult to measure. The seven-teen thousand Facebook followers you have are they truly helping you sell the company product? If so, how do you prove it? How do you go into a meeting and tie this one Facebook user to the product that was sold yesterday? This is the issue that is popping up in the corporate world today.
While agencies are able to create marketing ads to share on YouTube and social media platforms the corporate website still struggles to find its place. It’s the forgotten hero that started the online promotion in an environment that’s growing. Being blinded by the temporary glamour of social media companies are starting to transfer more of their marketing budget to these platforms without true evidence of a return. This leaves the website still searching for funding to improve the capabilities that were started then neglected for other projects.
When a corporate website is too good it can pose a problem in the corporate environment for its developer. With the implementation of a site that looks simple upper management believes it can be outsourced. Without a firm understanding of what it takes to build the website company management believes it can be handled by anyone. The reality is that it’s a complicated structure connected to databases and servers to complete heavy transactions.
Whether your site serves product, sales, or press information there’s a good chance that there’s some serious programming logic taking place. The developer of the site in a corporate environment is used to simplifying the information he/she is discussing. By simplifying the information it’s easier to get the point across in meetings but it makes it more difficult to relay the expertise needed to make the site perform.
Depending upon who owns your website within the company determines the respect that it receives. No matter where the website ownership lies it tends to never get the funding that it deserves. The lack of understanding by the core team is an impediment to the future of the websites use. The vision can only go as far as the core team can see.
Social media has added to the difficulties by creating a concept that is difficult to measure. The seven-teen thousand Facebook followers you have are they truly helping you sell the company product? If so, how do you prove it? How do you go into a meeting and tie this one Facebook user to the product that was sold yesterday? This is the issue that is popping up in the corporate world today.
While agencies are able to create marketing ads to share on YouTube and social media platforms the corporate website still struggles to find its place. It’s the forgotten hero that started the online promotion in an environment that’s growing. Being blinded by the temporary glamour of social media companies are starting to transfer more of their marketing budget to these platforms without true evidence of a return. This leaves the website still searching for funding to improve the capabilities that were started then neglected for other projects.
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